Our Story
Welcome to MotorCables.co.uk – the heartbeat of premium power connectivity. Born from the tenacity and passion of HDIUK Limited, we're not just a website; we're the manifestation of a dream, the result of relentless dedication, and a testament to the art of evolution.
In the picturesque town of Fair Oak, Hampshire, HDIUK Limited embarked on its digital journey in March 2010. However, the roots of our story trace back to a humble beginning as Nightglow Trading, a sole trader entity, and even further to 2006 when we, Jim and Emma Saunders, first entered the e-commerce realm selling chemical glowsticks for fishermen on eBay. Our stock nestled in a backyard shed, and our dreams took flight in small, but determined, steps, all while caring for our 2-year-old daughter, Abbi.
As technology advanced, so did our vision. Leveraging Jim's expertise acquired from a 90's YTS scheme, we ventured into crafting HDTV component video cables. Picture us soldering cables on the coffee table, packaging them with care, and shipping them to our first eBay customers. The business thrived, and soon our conservatory transformed into a maze of stacked cardboard boxes. The dining room table, once our workspace, became a testament to our dedication. A leap of faith led us to our first industrial unit, a converted stable building, and thus, HDIUK was born, specializing in high-quality HDTV cables.
Embracing growth, we expanded our product range, incorporating power cables and HD Freesat receivers, fueled by the Amazon influence. Yet, as the landscape shifted, we found ourselves straying from our roots, navigating a maze of unsustainable products. It was time to return to what we excelled at – creating high-quality mains power cables.
MotorCables.co.uk emerged as our newest venture, crafted with the expertise gleaned from our previous endeavor, Frabco.com. While the latter tempts with Cadbury's Creme Eggs, MotorCables is our newfound passion. We invite you to embark on this journey with us, where every product is a testament to our commitment to excellence.
And as our story unfolds, we are proud to share that Abbi, our once 2-year-old bundle of joy, has blossomed into a young lady. She is now an integral part of the family business, contributing her skills and passion to the art of cable making.
At MotorCables.co.uk, we aren't just selling cables; we're offering a connection to quality, expertise, and a family-run ethos. Our products are meticulously crafted using the finest components, and each one carries the imprint of our pride.
Thank you for stepping into our story. We hope you'll revel in the shopping experience and cherish the craftsmanship behind every MotorCable product. If you wish to connect, find us through the links on the left or give us a ring – because at MotorCables.co.uk, we're not just connecting devices; we're connecting with you.
Warm regards,
Jim Saunders
Director, HDIUK LTD
Our Story FAQs
Who runs MotorCables.co.uk and is it a genuine UK family business?
MotorCables.co.uk is operated by HDIUK Limited and run by Jim and Emma Saunders in Fair Oak, Hampshire. We’re a family-run UK business built on hands-on cable making, long-term experience, and customer trust.
When did HDIUK Limited start and how long have you sold online?
Our e-commerce journey began in 2006 selling on eBay, and HDIUK Limited began its digital journey in March 2010. Since then we’ve continued to evolve, improving our products, processes, and workshop standards.
What did you sell before MotorCables and how did you get into cables?
We started with small items on eBay, then moved into making high-quality HDTV component video cables, soldered and assembled by hand. As the business grew, we expanded into specialist AV and power products and eventually returned to our core strength: reliable mains power cables.
Why did you create MotorCables.co.uk instead of selling everything on marketplaces?
MotorCables.co.uk lets us present our full range with clear technical detail, compatibility guidance, and direct support from the people who build and test the cables. It’s the best way to share the quality and care behind every product.
Where are MotorCables products made and tested before dispatch?
Our products are assembled and checked in our UK workshop. We focus on quality components, consistent workmanship, and practical reliability so customers receive cables ready to use.
Is Abbi part of the MotorCables team today?
Yes. Abbi has grown up alongside the business and now plays an active role in the family operation, helping us maintain the standards and care that MotorCables is built on.
How can I contact MotorCables if I have a question about your products?
You can contact us via our Contact Us page, or call the telephone number shown on the website during working hours.
